The company plans to launch in Taiwan, Australia and Indonesia plus two other unnamed countries
Circles.Life, the Singaporean mobile data plan operator, announced today it has raised US$50 million from Sequoia India to finance international expansion.
Circles.Life plans to open in five countries over the next 18 months, beginning with a launch in Taiwan in Q2. The plan is to launch in Australia the next quarter, according to Channel News Asia, Indonesia is also one of the five countries included in the launch.
The company plans to spend quite a bit as it pursues its international goals, expecting to, “invest more than $50 million in each launch.”
Furthermore, Circles.Life has dedicated US$25 million to its engineering center in Bangalore. It plans to use this money to use data science to improve its personalised offerings to customers.
In Singapore, Circles.Life operates by purchasing bandwidth from the local telco M1 and then selling it to customers at discounted prices (or giving a huge amount of data).
For example, just this week, the company pulled a clever marketing stunt by announcing it was killing its 20GB for US$20 plan at the end of February. Then, a day later, it announced that it was offering unlimited data for US$20 a month.
The company claims it has 5 per cent of the Singaporean market and calls itself Singapore’s fastest growing telco (although, technically, it is not a telco).
“Circles.Life was built on a mission to give power back to the customers. Because of this mission and our innovative digital platform, we have raised the bar in Singapore and telco space. The significant investment from a blue-chip venture capital firm is a testament to the impact we bring to the industry,” said Rameez Ansar the Co-founder and CEO of Circles.Life.
Considering its position in Singapore, Circles.Life is still very young, having been launched to the public in May, 2016. In the 2+ years of existence, it has grown into a very well-known brand in the Lion City.
“Circles.Life has a fresh and disruptive approach in reimagining what the telco experience of the future can be for millions of people,” said Mohit Bhatnagar, Managing Director at Sequoia Capital India Advisors.
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