Property Connect Alliance (PCA) on September 18 launched its proprietary, PCA SuperConnect Apps, a proptech tool. PCA is Singapore’s foremost real estate group, affiliated with OrangeTee, among the top 3 Property Groups in Singapore. PCA came about when twelve liked minded senior leaders in Orangetee & Tie decided to pool all their resources together for the benefit of their associates by coming together as one big family of 900 strong associates.
Putting aside any differences in group size or team production. PCA embarked on a bold direction to inspire the next level of leaders and connect every of its associate to succeed in the ever changing property agency business landscape. Such an initiative is a first in the industry. Twelve leaders were able to come together as a family to conduct sales activities, training, bonding events and other activities as one big group with one identity. This is a phenomenal achievement.
Seven more senior leaders who have seen the success of PCA joined the alliance at the launch of their proptech tool.
This will bring the total strength of PCA to a group size of 19 senior leaders and 1,300 plus associates. Making PCA the biggest team in Orangetee & Tie. PCA said that it looks forward to work and connect with major players in the property industry for the betterment of the industry and its clients. In introducing its proptech tool,
PCA said: “The PCA App is the Singapore’s answer to Property Technology, better known as PropTech and is the Real Estate Agent’s definitive guide to better marketing and organisation, equipping you with key tools such as calculators and launch information and even a forum for answers you need on the go.”
The proptech tool arms the agents with resources that makes everyday real estate tasks easier. With the proptech tool they can focus on the deal and the rest to the PCA App.
Mr Paul Ho, the chief mortgage consultant at icompareloan.com said that proptech tools are already disrupting traditional business operating models in real estate here.
In welcoming the launch of PCA SuperConnect Apps, he said the proptech tool is already revolutionising the industry, and that property agents “must upgrade or die”.
He noted that many property agencies struggle to keep up with all the regulatory changes in the industry, as well as the changing financial calculations for acquiring a property. He urged property agents to master the basics in property financing, refinancing, taxation and CPF.
Mr Ho said that iCompareLoan.com runs a full 2 – 3 days course on how property agents can produce such reports for their customers. He added that the trademarked course teaches Property Agents how to generate complicated Financial calculations using – Home Loan Report (TM) – in 3 mins flat. This helps Property agents to close deals faster and serve customers more professionally.
Proptech is technology and real estate coming together to propel the real estate industry forward. The proptech ecosystem is flourishing now in many parts of the world, thanks in large part to ample venture capital, community efforts in local tech hubs, and an increasing realisation that there is a real need for innovation in the sector.
Proptech will have an impact on traditional business operating models. Whether this impact turns out to be positive or negative depends largely on how real estate players will use them to their advantage. These technologies are however still a long way away from replacing human judgment, touch, and ability to react to dynamic changes, which are all critical to the decision-making process.
PCA’s launch of its proptech tool comes on the heels of JLL and Lendlease’s (two of the world’s leading international real estate companies) announcement on Sep 4, that five proptech start-ups that have been selected for the first Singapore-based regional proptech accelerator. JLL said its programme to identify the proptech start-ups with potential, received many applications from start-ups across Asia, and the eventual five selected were early stage companies chosen based on the commercial viability and scalability of their idea, as well as each team’s strength and technical competency. The chosen start-ups offer a good mix of solutions for office and leasing, construction productivity, facilities management and Internet of things (IoT) platforms.
Colliers International Singapore, another prominent global real estate company, on Sep 11 announced that ten startups from around the world are convened in Toronto, Canada for this first global proptech accelerator.
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