“Ah Lian” saleswoman gets 2-year entertainment contract after sales pitch goes viral

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Photo: Facebook screengrab

Lerine Yeo is now a rising star. After hilariously promoting a t-shirt on Facebook live last month, the 30-year-old shot to instant fame and has even signed an entertainment contract with the artist management company of Mark Lee.

Ms. Yeo’s sales pitch for a blouse with holes included placing various items on hooks, which she then hung on the holes of the blouse. It was so successful that it only took 15 minutes for 100 pieces of the blouse to be sold out.

Furthermore, the video has been seen more than 2 million times.

The blouses Ms. Yeo had received were not actually the ones she ordered, but she only realized this when she was already on camera for Facebook live. Realizing that over a thousand viewers were already watching the video, she started improvising in order to sell the blouses anyway.

The blouses were adorned with metal rings which looked like the slots she used for hanging things in her storage area via S-hooks. This led to the madcap idea of placing S-hooks into the holes of the blouse and demonstrating hanging different items. The rest, as they say, is history.

People where so charmed with her zany performance that it even inspired an advertisement for IKEA’s S-hooks.

And her charm also led to a contract with Mark Lee’s Galaxy Entertainment. Mr. Lee is a longtime presenter and host in Singapore, who launched  King Kong Media Production last year.

He said that Ms. Yeo’s comedic antics were reminiscent of a young Patricia Mok. Mr. Lee has praised Ms. Yeo for her quick wit, unique brand of comedy, and enjoys it that she switches between speaking Hokkien, Mandarin and Singlish in her pitches.